site identity

Latest News


Filming in India with UNICEF

Just popping over to India for a bit…

Our work with UNICEF has taken us all around the world, and this month, Jeff Lively and intrepid UNICEF staff producer Benita Hansraj travelled to New Delhi, India, on a film shoot covering UNICEF programs on maternal and child health issues, focused specifically on systematic eradication of diarrhea, which kills hundreds of thousands of children a year. These shoots are strenuous, sometimes dangerous, always challenging, and they require stamina, flexibility, and great kit. Just watching Jeff prepare for this adventure reminded us that it takes much more than just creative chops to pull off these highly emotional, logistically complex shoots.

Financial Consumer Agency of Canada

Dusting off a great campaign…

Financial Consumer Agency of Canada is one of our favourite clients because they really understand the connection between great creative and audience retention! Several years ago we produced a set of 8 “tip clips” – fifteen-second mini-commercials destined, at that time, for new media and theatre audiences. Spin forward half a dozen years, and they asked us to re-imagine the spots using the “Floyd family” we’d created for three different campaigns. 

Watch the video here

Syrian Refugee Family

Syrian Refugees

Sometimes a project teaches you funamental lessons about life - and this is one of them. Over the past four months, through the production of a film for Immigration, Refugees, and Citizenship Canada, we’ve had the singular honour of getting to know three Syrian families, all part of Canada’s GAR (government-assisted regugee) program. While each family’s story is different, there’s a common thread - humility, a sense of wonder about how friendly and inviting Canadians are, and a sense of hope and optimism about what Canada can offer these wonderful men, women and children. The experience has made us all stop and reflect on how fortunate we are, and how fragile and how crucial Canada’s culture is.

Tim Pitsiulak

Tim Pitsiulak

One of the things we’ve learned over 25 years of working in the Canadian north is that it is as unforgiving and challenging an environment as it is beautiful. This was driven home to us two days before Christmas as we learned that our friend, Tim Pitsiulak, had succumbed to a severe respiratory illness in Cape Dorset, NU, unable to be airlifted out to an appropriate medical care facility because of storms that made it impossible for the medevac to take place. We worked with Tim on the creation of the Kenojuak Ashevak Cultural Centre and Print Shop film. We got to know a dedicated father and husband with a 5,000 watt smile: a brave hunter, an immensely talented artist, and probably the staunchest San Jose Sharks fan who ever lived.

Peace, Tim.  

Watch the video here

NAV Canada - Take Charge of Your Career 2015

NAV Canada - Take Charge of Your Career

One of the toughest but most intriguing careers around is the job of Air Traffic Controller or Flight Service Specialist, moving millions of people and tonnes of cargo through Canadian airspace every single day. NAV Canada asked us to produce a simple recruitment “TV ad” for these positions, and to focus on the unique combination of excitement and profound responsibility inherent in the work.

Voir la vidéo

Watch the video here

Latest News